When you think of B2B marketing, the next image that comes to mind probably isn’t this week’s hottest viral video. The good news? It doesn’t have to be.
When effectively executed and targeted, video can be a strong tool in any B2B marketer’s strategy. According to a recent report from Vidyard, video on a landing page can increase conversion by 80%. (Tweet this!)
It’s no wonder that 63% of B2B marketers report they are increasing their video budgets. The verdict is in: If you aren’t already investing in video, it’s time to start. That said, video marketing isn’t something you should rush into without taking your goals into account. That’s why we’ve creative 5 goal-oriented tips to improving your B2B Marketing.
Advanced machinery or innovative processes can be exciting to your potential customers. When people visit your product page, video tours help them go one step deeper in understanding your company’s offerings.
Most people love to talk about their area of expertise. Recruit your most interesting business partners or industry rock stars and interview them about their experiences and current trends. Don’t be afraid to reach out – many people are flattered to be asked for their insights.
The best part? Influencers have the ability to spread your content through their own networks, exposing you to a brand new audience.
It’s hard work to secure and prepare for a speaking engagement. Help your presentations live on beyond the conference hall.
The next time you sit on a panel or present a keynote, film your presentation and pick short segments that can be easily shared on social media or with your email list. As always, content rules, so be sure you’re sharing segments that are relevant and interesting to your target audience.
The decision-makers you are selling to don’t have time to waste. Showcase engaging videos that prove your product is the most efficient way to solve their current challenge, and you’re already miles ahead of your competitors.
Strong SEO strategies are important in securing ROI from your marketing efforts. Your product demos should be easy to access on a mainstream site like YouTube and easily searchable. Don’t rely on potential customers finding your main company page to find the solution you are selling.
Testimonials are powerful. It’s why we hire plumbers based on our neighbors’ recommendations and scour Yelp before picking a restaurant. The next time a customer tells you they love your service or product, ask if they would be willing to share their story on video. Putting a face to the words elevates standard testimonials to a new level of authenticity. Your online marketing tools – such as social media and email – are perfect avenues to find and recruit strong prospects.