A lot of brands try to save money on their advertising campaigns by doing as much by themselves as possible. When it comes to video marketing, however, there are a lot more technical aspects to creating a great campaign, and even if you’re able to produce relatively good visual quality you still might not be getting the best results you could for your brand.
With that in mind, here are a few signs that you could use some expert help for your video marketing campaign:
- You’re not getting great numbers. When it comes to marketing success, it’s all about the numbers. Keep an eye on your click-through rates, numbers of total viewers and other metrics. If you’re simply not performing up to snuff and you’ve been putting a lot of effort into your marketing, you could probably use some outside assistance.
- Lack of customization. Even if you have the technical knowledge of how to create a good brand video, there’s a lot of research that goes into determining how you can properly customize it for your audience, or specific subsets of your audience. You also need to be consistent with your messaging across all of your platforms, which can get complicated very quickly if you have an intricate marketing plan.
- Viewers have no incentive to learn more. At the end of the day, one of the biggest reasons people engage in video marketing is to get viewers more interested about their company. If you’re not getting that greater level of interest from your customers, then you’re doing something wrong. You need to be providing some sort of value to your customers through your videos, your written content, your newsletters, your infographics and everything else you give them. Professionals can help you understand how to accomplish this.
- Your videos lack a professional touch. Great video marketing is about more than sitting behind a high-quality camera and getting a few good shots. From the effects to the music to the lighting and the people in front of the camera, it’s an extremely complicated and in-depth process that you can’t really grasp the difficulty of until you’ve tried it for yourself.
Reach out to the team at Spin Creative if you’re in need of assistance with your video marketing campaign!
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.