When you’re trying to build a brand from scratch, it can be easy to postpone doing any marketing until you have developed a solid cash flow. However, you can’t afford to postpone marketing for too long, especially in the early phases of your company when getting the word out is so vital for your growth.
So how can you manage to market your company as a young company without a huge advertising budget? Here are a few tips:
- Focus on your products more than anything. If you’re going to experience organic growth as a company, the first thing you need to do is make sure that your product is strong enough that people will want to recommend it to others. It’s so easy to get caught up in catchy ways to promote your brand rather than actually focusing on the quality of your product development. You need to be able to provide your customers with a real, unique value that will convince them not only to spend money on your products but to come back for more and to recommend it to others.
- Make it easy for customers to spread the word. Word-of-mouth advertising is a veritable gold mine for companies, especially startups. Therefore, you should do everything you can to make it easy for them to spread the word. Have social sharing buttons and widgets all over your website, post regularly on social media (and interact with your followers), and give people rewards for referring others to your company. By removing the barriers that prevent people from sharing information about your company and providing some extra incentives for spreading the word, you’ll be much more likely to create a snowball effect through word-of-mouth advertising.
- Focus on local. Before you aim to take over the world with your company, focus on your local area. It’s a lot easier and a whole lot cheaper to market to a smaller region. Create local business listings, participate in local events and become known within your community. Your local involvement will draw more people in to your business.
For more tips about marketing on a budget, get in touch with us today at Spin Creative.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at email@example.com or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.