Any time you engage in any form of content marketing, your end goal is to bring more people to your website and drive more sales. Of course, people are much more likely to do this if you simply ask them directly. This is called a call to action, and it’s normally placed at the end of your content.
In video marketing, there are specific ways that you can include call to actions to make sure they reach their peak effectiveness. Here are some ideas.
1. Insert call to actions directly into the content of your video.
There are two simple ways that you can accomplish this. One is a more visual method, where you include a screen at the end of your video with information about your website and contact information. Perhaps you’ll include a written slogan or marketing statement as well. Another method is to have a narrator or character in your video make the call to action themselves. The method you choose depends on the tone of your video and the brand identity you are trying to establish, among other things.
2. Use annotations on your YouTube videos.
If you’d rather not build your call to action into your video or are simply looking for an additional way to draw attention to your website, you can use the annotation feature on YouTube. These annotations are bubbles of text that pop up during the video that will remind you to subscribe to the channel, visit your website, view more videos, etc. Many times these bubbles include clickable links to other YouTube videos or your channel, making it even easier to drive traffic to your desired location.
3. Consider using ad overlays on YouTube.
If you have a Google Adwords account that’s linked to your YouTube channel, you can overlay an ad on top of your video content that will link to anywhere on the web, not just your YouTube content. Adding video overlays doesn’t cost anything, so it’s another simple way to drive traffic to your website, specifically your sales pages.
If you aren’t sure what kind of message you should put together for a call to action, not to worry! Spin Creative can help you create your entire video marketing campaign, including effective calls to action. Contact us today for more information.
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.