Have you ever had the feeling that people just don’t care about your content?
According to a recent study from Forrester, about 87 percent of all brands say they struggle to develop content their users actually want to read, and only about 14 percent say they feel their content is extremely effective at adding value for their company.
So clearly, there are a lot of businesses having trouble with building engagement. But this doesn’t necessarily mean they aren’t producing good content — there are a variety of mistakes they could be making that have caused a lack of customer interest.
What other sorts of mistakes have you made in the past with your content marketing? How did you correct them? Let us know!
About Spin Creative
Spin Creative is a creative agency specializing in brand storytelling to engage, inspire and activate audiences. We design each project to engage viewers, increase audience reach and ultimately help power the success of a campaign, idea or brand.
If you need high impact advertising, digital and social brand storytelling to propel audience engagement, shoot us an email at firstname.lastname@example.org or call us at 206.686.6278 (Seattle) or 415.767.3645 (San Francisco). Our offices are in Seattle and San Francisco but we travel all over the world for our clients.