2018 February | Spin Creative
Netflix’s Marketing of Recent Will Smith Film Could Be a Game Changer for Film Advertising
Feb 2018 13

Over the last several years, Netflix has gone from being one of the go-to aggregators for television and film content to an award-winning content creator in its own right, and a major part of the Hollywood sphere. But the streaming platform is not just changing how people make and watch TV and movies—it’s also changing how they’re marketed.

There’s perhaps no better example of Netflix’s unique marketing efforts than the recent movie Bright, which stars Will Smith.

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