The digital marketing industry continues to grow at a blistering pace. By 2020, it is expected that digital ad spending will hit $113.18 billion, double what was spent in 2015.
As the industry advances and evolves in 2018, here are a few of the trends you can expect to arise:[Read More..]
Before you can plan out your strategy for how you will market the videos you create for your company, you need to develop a detailed strategy regarding the kind of content you will create.
The simplest way to think about your content strategy is by using the three Cs: “Create,” “Collaborate” and “Curate.” This outlines the three different forms of content you can develop.[Read More..]
With more and more people forgoing standard television in favor of streaming services such as Netflix or Hulu, it’s understandable for advertisers to second guess whether television advertising is a worthwhile option these days. Plus, people are no longer just watching television on their TVs—they are watching their programs on computers, tablets and smart phones as well.[Read More..]