2017 October | Spin Creative
What to Watch For in 2018 in the World of Digital Marketing
Oct 2017 31

The digital marketing industry continues to grow at a blistering pace. By 2020, it is expected that digital ad spending will hit $113.18 billion, double what was spent in 2015.

As the industry advances and evolves in 2018, here are a few of the trends you can expect to arise:

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How to Create an Effective YouTube Content Strategy
Oct 2017 10

Before you can plan out your strategy for how you will market the videos you create for your company, you need to develop a detailed strategy regarding the kind of content you will create.

The simplest way to think about your content strategy is by using the three Cs: “Create,” “Collaborate” and “Curate.” This outlines the three different forms of content you can develop.

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Understanding Addressable TV Advertising Opportunities
Oct 2017 05

With more and more people forgoing standard television in favor of streaming services such as Netflix or Hulu, it’s understandable for advertisers to second guess whether television advertising is a worthwhile option these days. Plus, people are no longer just watching television on their TVs—they are watching their programs on computers, tablets and smart phones as well.

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