2015 August | Spin Creative
The “Instagram Effect” in Brand Photography
Aug 2015 27

When Instagram launched advertising in 2013, it made a promise to its users:

“We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community. Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.”

Today, the demand for a space on our Instagram feeds is higher than ever and shows no sign of slowing. In 2015, Instagram is forecasted to bring in $595 million in mobile ad revenues, and by 2017, Instagram will likely overtake Google and Twitter in US mobile display ad revenues.

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Campaign Ad Spending Expected to Reach Record Levels in 2016
Aug 2015 25

Campaign ad spending is expected to reach record levels in 2016, according to a new report from Borrell Associates from Borrell Associates.

Political candidates at all levels are expected to spend more than $11.4 billion in 2016 – a 20 percent increase from the 2014 cycle. When you add 2015 spending into the mix, spending for this cycle will top $16.5 billion.

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Is Vine Worth It For Video Marketers?
Aug 2015 20

Since Vine’s launch in 2013, it has exploded to become the third most popular video platform after Facebook and YouTube. Consider also that Vine is most popular with users age 12-24 – an advertiser’s holy grail – and it’s no surprise that companies are hustling to develop Vine strategies.

Vine presents two notable challenges for marketers:

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Instagram has become too large to leave out of your marketing plans
Aug 2015 18

If you’re anything like us, your Instagram feed is a colorful mix of friendly faces, cute animal photos, and – increasingly – posts from your favorite companies and brands.

As a social media channel, Instagram’s explosive growth is causing marketing and advertising teams to take notice. Instagram recently surpassed 300 million users and has grown by more than 600 percent since Facebook acquired it in 2012.

Instagram’s growth also outpaced benchmarks set by other social media giants. It reached 150 million users in half the time that it took Twitter and in two years less time than it took Facebook. And if that wasn’t impressive enough, Instagram reported more active users than Twitter at the end of 2014.

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What Does Google’s Alphabet Restructuring Mean for Marketers?
Aug 2015 13

By now you’ve likely heard about the big shake-up at Google. In a significant change to its organizational structure, Google Inc. created a holding company, Alphabet Inc., to separate its foundational search and advertising business from its other endeavors.

It seems complicated, but Google co-founder and new Alphabet Chief Executive Larry Page boils it down for us:

“Alphabet is mostly a collection of companies. The largest of which, of course, is Google […] Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey (Brin) and me in service to them as needed.”

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