B2B marketers say their top video marketing objectives are brand awareness, lead generation and increased online engagement.
Great content is just one part of the marketing equation. If you want a complete strategy, you need to measure if your videos are contributing to your objectives, or just sitting dormant in cyberspace.
1. Play Rate
Most helpful to measure: Online Engagement
What it is: A ratio that shows the number of plays your video receives compared to the number of times your video is shown.
Why it’s important: Your play rate gauges whether your opening image or call-to-action is interesting enough to entice page visitors to watch. If your play rate is low, try tweaking your video thumbnail or the surrounding page content.[Read More..]
You need to know how to stop your leaky faucet or are wondering how to start a retirement account. What’s the first thing you do?
Google “How to [fill in the blank],” of course.
How-to articles have been a pillar of content marketing for years, and we don’t see them going away any time soon. Not using how-to articles yet? There are some very good reasons why they continue to be so popular:[Read More..]
Earlier this month, we shared that Spin was a winner of the Marketing NW Competition for our work with Seattle Metropolitan Credit Union.
For these commercials, we featured Gathigi Gishuru, lead singer of The Physics, one of Seattle’s most critically-acclaimed hip-hop groups, and Dani Cone, a local small business owner known for Hi-Five Pie. Spin also created the tagline “Seattle Original,” which was used throughout the ads.
We’re really proud of these ads, and clearly others love them as well, because this week we learned that we are the recipients of a pair of 2015 Telly Awards for the spots.[Read More..]
Savvy companies know that social media isn’t a replacement for traditional email marketing – rather, it’s a powerful tool that should be integrated into a strong online marketing campaign.
In responding to the 2015 Email Marketing Industry Census, 75 percent of companies said that email marketing is one of their highest channels for delivering ROI (tweet this!). These same companies reported that 20 percent of their total sales could be attributed to email.
Email marketing and social media must work hand-in-hand. Here are a few ideas to help you get started….[Read More..]
When you think of B2B marketing, the next image that comes to mind probably isn’t this week’s hottest viral video. The good news? It doesn’t have to be.
When effectively executed and targeted, video can be a strong tool in any B2B marketer’s strategy. According to a recent report from Vidyard, video on a landing page can increase conversion by 80%. (Tweet this!)
It’s no wonder that 63% of B2B marketers report they are increasing their video budgets. The verdict is in: If you aren’t already investing in video, it’s time to start. That said, video marketing isn’t something you should rush into without taking your goals into account. That’s why we’ve creative 5 goal-oriented tips to improving your B2B Marketing.[Read More..]