YouTube recently celebrated its 10th birthday. Can you believe it? It’s almost impossible to remember what the world of online video looked like before YouTube came to power. The impact that the social network has had on the world is undeniable. Today, billions of people around the world regularly visit YouTube to watch videos on an endless amount of topics.[Read More..]
Thanks to a variety of new apps like Periscope and Meerkat, more people are beginning to create their own live video streams. The concept is simple — users log in, get their stream started up and broadcast whatever they are viewing through their smartphone camera to other users of the app across the globe. Additionally, these apps can link up to your Twitter profile to let all of your followers know that you are putting on a live stream.[Read More..]
As all the statistics available continue to show that the amount of video being used in content marketing continues to increase, it’s clear that video marketing has changed the online world as we know it. Audiences are engaging with content, ads and brands in different ways than ever before, and video has quickly become a preferred method of communication for all people online — not just companies.[Read More..]
I met Dani Cone as part of our Seattle Original campaign for Seattle Metropolitan Credit Union (see “The 5-9: Seattle Original” TV commercials I wrote and directed featuring Gathigi Gishuru). SMCU has had a close relationship with Seattle’s culture and community since its inception in 1933, and for this project we wanted to highlight fellow Seattle Originals who shape our city with their drive, passion and ingenuity. Dani’s presence in the community as an owner of several beloved small businesses, and the unique route she took to creating High-5 Pie specifically, made her a perfect candidate.[Read More..]
We’ve already seen the popularity that messenger apps have on mobile devices. Facebook Messenger has more than 600 million unique users and is growing at a faster rate than its main app. Other apps, like Snapchat, Viber, WhatsApp and more have a combined three billion users.
With so many people on messaging apps, you’d think that more brands would be using these apps to communicate with their customers. While a few have started to take advantage of those apps, there’s still plenty of room for companies to engage in customer service and marketing through these apps.[Read More..]