2015 January | Spin Creative
The Current State of Advertising on Facebook
Jan 2015 31

Facebook recently reported its numbers for the final quarter and the full year of 2014. While people in advertising are constantly raving about the importance of having an ad presence on the social network, the numbers give an even bigger idea of just how big of a market it is.

Throughout the fourth quarter of 2014 alone, Facebook sold $3.6 billion in advertisements, a 53 percent increase from the same period in 2013.

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Jan 2015 30

Spin Creative produced this case study video for Microsoft about CKE Restaurants Inc. (parent company of Hardee’s® and Carl’s Jr.®) and the use of self-order kiosk solutions running on Windows 8 devices.

For more information, read Microsoft’s press release “Order Up: Hardee’s and Microsoft pilot customer self-order kiosks running on Windows.”

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Jan 2015 26

Spin recently produced a large TV commercial campaign for Wave, a leading provider of internet, phone and video services on the West Coast with customers throughout Washington, Oregon and California.

The campaign includes sixteen thirty-second spots focused on Wave’s residential service offerings and six thirty-second spots highlighting the company’s business services.

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Telling A Story Your Audience Will Appreciate   
Jan 2015 24

At Spin Creative, “motion storytelling” is at the heart of everything we do when working with our clients on their video marketing plans. We understand that creating a coherent, engaging story is the best way to get people sucked into your videos and interested in your brand.

Of course, it’s not as simple as just sitting down and writing out a narrative for an ad. There needs to be an understanding of what exactly your target audience wants before you can create a story that actually interests them.

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Why Print Marketing Is Still an Important Tool
Jan 2015 20

In today’s advertising world, online marketing has become by far the biggest focus for companies looking to spread the word about their products and services. After all, whenever potential customers are looking for a particular place to buy something, chances are they’re going to turn to the internet to perform their search.

This focus on online marketing has caused a perception that print marketing is dead. However, this is not at all the case — in fact, print marketing is still one of the most important advertising processes you can use to promote your business.

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