As video marketing continues to evolve and become more prevalent in today’s advertising world, there continue to be a variety of new tools and tricks made available for the use of companies looking to get the word out about their brand.[Read More..]
Brands are increasingly looking to reach out to Millennials and get them engaged, but it’s proved difficult. Millennials are watching less television than older generations, opting instead for services like Netflix and other digital streaming services, which takes away a major traditional marketing avenue.
However, video marketing online seems to have been proven to be the best way to get in touch with the younger generation. According to recent research by Nielsen, people between the ages of 18 and 34 are watching 53 percent more online video today than they were in 2013.[Read More..]
SEO is no longer just about written content. With the changes that Google has made to its algorithms within the last year, the search engine now rewards companies that utilize its wide range of services. So, for example, companies that have a YouTube presence as well as a Google+ profile are more likely to get better search results, because they have linked their profiles together and are sharing content across multiple Google platforms.[Read More..]
B2C video marketing rates have skyrocketed in recent years, yet B2B marketing has not quite taken off to the same level. But this is a mistake—many companies focusing on B2B types of business could be missing out on huge marketing opportunities that are available through video marketing.[Read More..]
More and more marketers are starting to turn to Instagram to reach out to potential customers. In fact, there’s a great deal of research that suggests that Instagram may actually be the best social platform for marketers to interact with their customers. Yet because it’s relatively new, companies are still learning how to use the platform to get the most out of it, especially when it comes to Instagram videos.[Read More..]