We’re excited to be working on a new project – a television commercial campaign for Wave Broadband, a leading provider of internet, phone and video services here on the West Coast. Wave has customers throughout Washington, Oregon and California, and is headquartered in Kirkland, Washington. It’s an exciting new venture and the collaboration with Wave has been a joy.[Read More..]
Spin acquired a Canon C500 camera and 5 cinema prime-lens package this year. We’ve been busy putting it to good use on lots of projects. We’re able to shoot projects up to 4k and have been impressed with its excellent color rendition and amazing low-light capability.[Read More..]
As more and more evidence begins to come out, it’s clear that companies that fail to include video in their company’s marketing strategy are missing out on some potentially huge results.
A recent report done by Vidyard, a video marketing and analytics research agency, says that 71 percent of marketers say their video marketing campaign was either somewhat or significantly more effective at yielding conversions than other types of marketing content were. The study surveyed nearly 250 companies of B2B, B2C and agency varieties.[Read More..]
Facebook has been the leader in mobile marketing innovation for some time now, and they just added another upgrade that is certain to change the way companies engage in mobile marketing. The social media company announced a new option for marketers to target their advertisements to certain types of smartphone network connections.
By targeting mobile ads based on signal strength, Facebook will enhance the advertising offerings in emerging markets that don’t necessarily have the same level of web infrastructure as highly populated or technologically advanced areas.[Read More..]
Interview style videos are an extremely popular style for companies these days, whether it’s for a customer testimonial, an “about us” video or some other kind of informational feature. However, there are a variety of pitfalls that can decrease the effectiveness of these types of videos.[Read More..]