Recent advertising studies show that fewer than 25% of online consumers in the United States trust ads that they see in print publications. Even more dire are the percentages of people who have faith in digital media advertisements. Consumers today, despite doing more shopping than ever online, are also more skeptical of advertisements that they see.[Read More..]
One of the most common tips you’ll see in articles about digital video marketing is to create a series of videos under a common theme to help create more engagement in your target audience. This is great advice; a series creates relationships with your audience in that every time they watch a video in the series, they become more familiar with your brand and have more chance to interact with your company. Series also help to establish your brand as a creative leader and an expert in its field.[Read More..]
Google has a variety of research and resources available for brands to help them make the most of their online marketing strategies. One that we particularly recommend is the YouTube Creator Playbook for Brands. This 100-page document takes you through the ins and outs of developing videos for YouTube and making them into a success.[Read More..]
Mashable.com has written a short article about the increase in U.S. internet advertising in 2013 and the trend moving forward.
In the article titled “Internet Ad Spending Beat Broadcast TV for First Time Last Year,” Mashable.com writes:
“Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads.[Read More..]
We created a collection of marketing videos for Microsoft Learning, featuring actual IT professionals who had received certification from Microsoft. We shot these videos over the course of several months in Las Vegas, Orlando and Amsterdam. All in all, we produced about 20 of these profile videos, which are used for marketing engagement on the Microsoft Learning website.[Read More..]