2014 March | Spin Creative
Using Cultural Trends for Video Marketing
Mar 2014 26

One of the best ways to give your videos a better chance of going viral is to align them with a popular trend or cultural movement. There has been a lot of research that shows that companies do much better in Google searches when they produce and post culturally relevant blog and video content. It only makes sense that you take advantage of these trends in search engines.

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YouTube TrueView Video Ads
Mar 2014 21

At Spin Creative, we’re always looking to stay on the cutting edge of video advertising. One recent possibility that we have been exploring is TrueView advertising through YouTube. This type of video ad is a format that allows you to pay when viewers choose to watch your ad rather than when there is an impression.

It’s a win/win situation for both advertisers and viewers. The viewers are presented with ads that are more relevant and interesting to them, while the advertisers reach their prime target audience and only pay when people actually watch their message.

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The “Participation Age” & Brand Engagement
Mar 2014 11

Many marketing professionals are calling today’s advertising era the “participation age,” a time in which marketers are seeking the online engagement of its customers to stay competitive and ahead of the curve. Google and Advertising age recently conducted some research that we found very relevant to our video marketing work here at Spin Creative. This research examined how people engage with brands online, as well as the opposite: how brands engage with their consumers.

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Activating “Generation C” with Digital Storytelling
Mar 2014 04

“Generation C” is a relatively new term used to describe a growing demographic of consumers that thrive on online content. They are as likely to create content of their own as they are to share and connect with content of brands online. The biggest group of Gen C consumers is Millennials, but Gen C consumers are increasingly being found in more and more age ranges and locations.

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Who We Work With for Brand Storytelling
Mar 2014 02

At Spin Creative, we are fortunate to have clients of all types across a wide variety of industries. We have had a lot of fun and educational experiences taking on projects with clients big and small and helping them to tell the story of their brand in a creative, unique way.

We have three main types of clients that we work with, each of whom benefit from our services in different ways. These types of clients are brands, agencies and marketers. Let’s take a quick look at the value that we provide to each.

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