Fluke “Tight, Tight World” Web Spot

Spin produced “Tight, Tight World,” a web spot used as part of a product launch campaign for Fluke. The Fluke clamp meter tool featured in the spot is used by electricians in “tight” spaces so the video is all about our hero electrician having a particularly tough day confronting a variety of VERY TIGHT situations.

We shot the project over two days on location at a house in West Seattle and Fluke headquarters. One of the more challenging production elements was figuring out how to make a button pop off a shirt on cue. We did a bunch of R&D and test shooting prior to production. The testing paid off and on the shoot we made that button pop off on cue without a hitch.

Produced by: Spin Creative. Directed by: Matthew Billings.