Spin produced a website launch video for Microsoft to promote a Windows 7 and Microsoft Office two-week, six-city tour aimed at IT Pros. The goal: get the audience excited to sign-up and attend the multi-city event.
Our approach: capture a mix of “nuts and bolts” sound bites with the event speakers, teasing the event and must-know content — and combine with fun personality moments to bring the piece alive.
With limited time to capture interview subjects as well as b-roll, we maximized visual impact and editing finesse using clean eye-catching graphics, still photos and behind-the-scenes footage of the shoot.
Production Company: Spin Creative. Director: Matthew Billings.