2011 June | Spin Creative
Jun 2011 29

Spin produced a Launch Video for Microsoft to promote a Windows 7 and Microsoft Office two-week, six-city tour aimed at IT Pros. The goal: get the audience excited to sign-up and attend the multi-city event.

Our approach: capture a mix of “nuts and bolts” sound bites with the event speakers, teasing the event and must-know content — and combine with fun personality moments to bring the piece alive.

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