Many companies with marketing divisions have someone in house who is capable of shooting and editing video for certain types of projects. However, there is a big difference between using mobile phones to shoot quick videos for social media platforms, and using high-tech equipment to create premium brand stories.[Read More..]
One of the newest tools for digital marketers is Facebook Canvas, a type of interactive post or ad specifically designed to stand out in mobile newsfeeds. These posts allow brands to put a whole lot of information into a single canvas space, making them efficient and effective.
Canvases come in a variety of formats and are extremely customizable, allowing you to add various headers, text, video, clickable buttons, images and more. Here are some tips for how you can make the most out of this feature for your advertising needs.[Read More..]